AB Testing


  • A/B Testing is a method for comparing two different versions of a web page.
  • To determine which version is better, both versions have to be tested simultaneously. In the end, you measure which version was more successful and select that version for use.
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What to Test

  • Headlines
  • The call to action's (i.e the button's) wording, size, color and placement.
  • Form's length
  • Layout and style of website
  • Offers
  • Amount of text on the page


  • Decide what to test
  • Use Google Website Optimizer as tool.
  • Set up your varations.
  • Set up your conversion goal.
  • Test simultaneously.

Tools to use