Broken Link Building
Table of Contents


  • Broken link building is the process of finding an old page that is now a 404 error, finding backlinks to that page and trying to redirect them to your page.
  • Great link bait
  • Easy way to get in-content authority links


  1. Find niche sites listed in dmoz.
  2. Run each one of them with Xenu. Xenu will detect all broken links.
  3. Check for 404 pages.
  4. Mark down any links that are good to rebuild.
  5. Visit the page and check backlinks with SEO Quake. If the page has some backlinks save it.
  6. E-mail anyone who has a page that links to that broken page. Choose websites with a PR and some Alexa ranking.