ecommerce analytics
  • If you have lots of sales for a paricular product and you notice that there is a lot of traffic coming from a particular web site that reviews the product, that means visitors like to read reviews.
  • Suppose visitors come, put products in shopping cart and do not proceed to checkout. That means something is killing the sale. You can track every step of the checkout process and see what goes wrong.
  • One product is outselling every other product. You can track where the visitors are coming for that product.
  • The average amount of a purchase is an indicator of how well your product layout is working.