Examples of Paid Camplaigns

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A campaign where payment is based on impressions, not clicks. Impressions are sold for $10 CPM with a click-through rate CTR of 2%.

1000 impressions x 2% CTR = 20 click-throughs

$10 CPM / 20 click-throughs = $.50 per click

advertising

page revision: 3, last edited: 20 Jan 2011 19:33

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