Facebook provides a great opportunity for visibility, Google indexing, live search ability, and fan engagement.

Facebook Pages

Facebook pages are generally better for a long-term relationships with your fans, readers or customers.


  • You have to add content in your facebook page often.
  • Keep in mind of high traffic windows. This is usually in daytime.

What to Post

  • Own thoughts
  • Breaking news
  • Useful tips
  • Events
  • Resources and links from other sites.
  • Ask fans what they want with a poll
  • Videos
  • Photos

Promote Facebook Fan Page

  1. Invite people from your facebook friend lists.
  2. Find people with facebook search: Use option to search "posts by everyone" to see conversations of all people. Find people with same interests and add them to your list.
  3. Facebook fan box widget: Great feature to add to your blog or website.

Facebook Groups

Facebook groups are generally better for hosting a (quick) active discussion and attracting quick attention.