Filters in Google Analytics


  • Google Analytics filters provide a way of defining what data is included in your reports and how it appears.
  • You can use them to customize your reports so that data that you think is useful is highlighted in interesting ways.
  • Filters can also help you clean up your data so that it is easier to read.
  • There are two types of filters in Google Analytics – predefined filters and custom filters.

Filter Manager

  • You can use the filter manager to add/edit filters.
  • There are two types of filters:
    • Custom filters
    • Predefined filters