Quality Score
Quality score is used in AdWords to measure the quality of your keword and ad and determining your cost-per-clicks.(CPCs).
It is determined by:
- Your keyword's CTR
- relevance of your ad
- historical keyword performances
- Other factors
When you have a high quality score you will have a lower price that you will pay.
page revision: 2, last edited: 21 Feb 2012 09:25