Google Analytics Certification

Questions about regular expression

Question: Exclude IP range.
from: 184.225.34.1
to: 184.225.34.15


Questions about goals

Question: Define the goal type, goal url and match type for the following:
http://www.domain.com/careers.cgi?page=1&id=543202
http://www.domain.com/careers.cgi?page=1&id=781203
http://www.domain.com/careers.cgi?page=1&id=605561


Question: Define the goal type, goal url and match type for the following:
http://www.domain.com/careers/thanks.html


Question: Define the goal type, goal url and match type for the following:
http://www.domain.com/careers.cfm/sid/9/id/54320211/page2#mini
http://www.domain.com/careers.cfm/sid/10/id/781203/page2#mini
http://www.domain.com/careers.cfm/sid/3/id/6051/page2#mini


Question: Describe the five types of utm cookies set by Google Analytics.


Question: True or false
You cannot edit filters or define goals unless you have Admin access


Question: True or false
You may create up to 50 profiles in any Google Analytics account.


Question: True or false
You may create up to 50 goals in any given profile.


Question: True or false
Multi-Channel Funnels are only available in the new version of Analytics


Question: True or false
Google Analytics does not track visits to cached pages.


Question: True or false
When creating goals, assigning a goal value is optional


Question: Goal conversions vs. e-commerce transactions


Question: Persistent vs. temporary cookies


Question: Profile filters vs. advanced segments


Question: Pageviews vs. unique pageviews


Question: First-party vs. third-party cookies


Question:  Define bounce rate


Question: Click-through rate


Question: Cookies


Question: $ Index


Question: Why should you enable auto-tagging when linking AdWords to Analytics?


Question: If you are tracking across two domains, you need to use the same UA number in the Google Analytics tracking code on both domains.


Question: Traffic from Facebook is assigned "social" as a medium value in the Traffic Sources reports and "Social Network" as the Basic Channel Grouping value in the Multi-Channel Funnel reports.


Question: By default, Google Analytics includes data for mobile access only if the device can execute Javascript.


Question: Google Analytics users with User access to a profile cannot create advanced segments for that profile.


Question: A basic table filter allows you to filter only by specific dimension values. An advanced table filter allows you to filter by dimension and metrics.


Question: From an email campaign that does not include campaign parameters in the incoming links, clickthroughs to your website may be counted as direct traffic in Google Analytics.


Question: In most standard Google Analytics reports, how many dimensions can you add after the primary dimension?


Question: The asynchronous version of the Google Analytics tracking code is designed to:


Question: You can simultaneously apply a date range comparison and multiple advanced segments to a single Google Analytics report.


Question: At which levels of specificity does Google Analytics track the performance of Google AdWords?


E-commerce Questions

Question: E-commerce tracking code should not be placed before _trackPageview in the Google Analytics tracking code.


Users

Question: An account administrator can access all profiles in a Google Analytics account, whereas read-only users may or may not be able to access all profiles.


Question:For first-party cookies, only the website domain that is setting the cookie information can retrieve the cookie data.


Question: You can specify a goal value for the URL Destination and Event goal types but not for the Visit Duration or Page/Visit goal type. True of false?


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Question: You can access the Google Analytics tracking code on the Account Administration screen. True of false?


Question: Each user with a separate Google account can customize a profile’s dashboard independently of other users. True or false?


Question: What is the minimum path length displayed by default in the Multi-Channel Funnels > Top Conversion Paths report?


Question: Which of the following revenue metrics are available for internal site search?


Question: The Map Overlay report displays pageviews of specific pages by country.


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