International SEO

Introduction

There are different issues and challenges for international SEO. Internet that use English are around 26.8% world stats

Domains

  • Choose a top level domain for each country you are targeting if possible.
  • If a country-specific url is not an option, a subdomain is the next best solution.

Hosting

  • Search engines look at the IP of web sites to deliver more local results for users.

Content

  • Localization of content is important.
  • Be careful with contact details.

Keywords

  • Be careful when translating keywords.
  • You can't simply translate from English to another language.
  • You have to recreate the keywords in the target language.

Backlinks

  • You have to emphasize on local links