Introduction to Affiliate Marketing

Affiliate Marketing

Affiliate marketing is a system of advertising in which a website sells products of another website and gets a commission on any sales.
The merchant pays for advertising only on results.


  • Affiliate: An affiliate is a publisher that has his own website/blog and refers visitors to another website/blog in return for revenue.
  • Advertiser: The merchant that actually sells the products.
  • Affiliate manager: Someone in charge of the merchant's affiliate program.
  • Affiliate Network: A value-added intermediary providing services, including aggregation of affiliates, merchants and agencies.
  • Affiliate Software: Software that records impressions, clicks, sales and comission.
  • Return days: The number of days an affiliate can earn commission on a conversion by a referred visitor.