Introduction To Google Analytics
Table of Contents


Google Analytics is a free product that tracks your website and gives detailed statistics about visitors to your website.

Main Parts

  1. Back to the main page of Google Analytics.
  2. Navigate to any account using this pull-down menu. More about profiles and accounts
  3. The 'Settings' page refers to the global settings such as the email address associated to your account, your account language, and your email notifications settings.
  4. The 'My Account' link takes you to a page listing all your Google Accounts.
  5. Google Analytics Help Center.
  6. Link to sign out.
  7. Visitors: This section provides information on visitor interaction with your site, the type of visitors, and information about how they are viewing your site. More about visitors.
    1. Overview:
    2. Benchmarking:
    3. Map Overlay:
    4. New vs. Returning:
    5. Languages:
    6. Visitor Trending
      1. Visits:
      2. Absolute Unique Visitors:
      3. Pageviews:
      4. Average Pageviews:
      5. Time on Site:
      6. Bounce Rate:
    7. Visitor Loyalty
      1. Recency:
      2. Length of visit:
      3. Depth of Visit:
    8. Browser Capabilities
      1. Browsers:
      2. Operating Systems:
      3. Browsers and OS:
      4. Screen Colors:
      5. Screen resolutions:
      6. Flash versions:
      7. Java support:
    9. Network Properties
      1. Service Providers:
      2. Hostnames:
      3. Connection Speeds:
    10. Mobile
      1. Mobile Devices:
      2. Mobile Carriers:
    11. User Defined:
    12. Custom Variables:
  8. Traffic Sources: Find out how different offline or online sources sent traffic to your site.
    1. Direct Traffic: Visitors who clicked on a bookmark to arrive at your site, or who typed the URL directly into their browser.
    2. Referring Sites: Any sites that send traffic to you.
    3. Search Engines: Visitors that clicked on a search result link.
    4. All Traffic Sources: Sum of the above.
    5. AdWords
      1. AdWords Campaigns
      2. Keyword Positions:
      3. TV Campaigns:
    6. Keywords
    7. Campaigns
    8. Ad Versions
  9. Content: These reports are all about the pages in your site and how visitors interacted with each one.
    1. Top Content:
    2. Content by Title:
    3. Content Drilldown:
    4. Top Landing Pages:
    5. Top Exit Pages:
    6. In-Page Analytics:
  10. Goals: If you’ve set goals for your Analytics account, then you should see data in these reports. More about Goals and Funnels.
    1. Total Conversions:
    2. Conversion Rate:
    3. Goal Verification:
    4. Reverse Goal Path: Lists the navigation paths that visitors took to arrive at a goal page.
    5. Goal Value:
    6. Goal Abandoned Funnels:
    7. Funnel Visualization:
  11. Ecommerce: For Ecommerce site owners, these reports give extremely helpful information on the revenue, transaction, and ecommerce activity on a site.
    1. Total Revenue:
    2. Conversion Rate:
    3. Average Order Value:
    4. Product Performance
      1. Product SKUs:
      2. Categories:
    5. Transactions:
    6. Visits to Purchase:
    7. Days to Purchase:
  12. Custom report: Design a custom report using the metrics and dimensions you want to see.
  13. Settings: Advanced Segments and Email
  14. Help Resources: Click on any of these help resources to get information on the specific report you’re viewing, tips on how to interpret and use the information for your campaign, or learn what other people’s common questions are.
  15. My Analytics Account: Select from this pull-down menu to jump to another Analytics account.
  16. Advanced Segment: Apply the advanced segment you created to a report and compare it side-by-side to other graphs.
  17. Date Range: Select a date range through a calendar or timeline slider to graph your report data by clicking on the arrow. You also have the option compare to past data in this section. Instructions on how to use this feature can be found here.
  18. Graphs by Day, Week, Month: Graph your report by day, week, month, or hour (where available). Learn more.
  19. Graph Area: The selected date range, graph by view, advanced segment or metric is viewed as a graph here.
  20. key metrics
  21. Report Snapshots: Add or delete report snapshot modules to your dashboard. To add a module, go to your desired report and click ‘Add to dashboard’ at the top of your report. To delete one, click the ‘X’ on the upper right-hand corner of every module in your Dashboard report.
  22. # Intelligence (now shown in image): Analytics intelligence constantly monitors the traffic of a website. Anytime something significant happens, it adds an automatic alert in the Intelligence report. More in Intelligence Alerts.