Table of Contents
What is a Keyword?
- A keyword is one or more words that people enter in search engines like Google, Bing and Yahoo.
- The results you get when you search for a keyword are called SERP
Characteristics of Good Keywords
- Relevance: You need targeted traffic.
- Traffic: Some keywords generate lots of traffic while other keywords generate low traffic.
- Competition: You need to be better than your competition. The two aspects are the amount of competition and the strength of competition.
Goals with Keyword Research
- To come up with good keywords that are related to your website.
- Use link building to appear in the top 5 results.
- Broard Match - keyword will be matched with other similar: Example seo
- Phrase match - keyword will be matched which contain your keyword: Example "seo"
- Exact match - keyword will only be matched with that keyword : Example [seo]
Step 0: Studying the Topic
- Before you start study the topic you are researching
- Study competitors. A more thorough competitor analysis must be done after you complete your keyword list.
Step 1: Keyword Brainstorming
- What your potential visitors would be likely to type in to search engines.
- Put every down that is related to your business. Remember to use localized terms.
- Ask visitors how they reach the website.
- Focus on words that are relevant, but not overly used. For example do not use seo, use seo consultant.
- Synonyms Use Thesaurus
Step 2: Use Google Analytics
- If GA is installed in the website add the keywords that visitors are already using to find your website.
Step 3: Use Keyword Tools
- Use different tools. Each one has its strenghts and weaknesses.
- Google AdWords: Free keyword tool by Google. Basically this is what you need.
- Google Trends: The Google Trends platform provides performance timelines for your keywords.
- Google Insights for Search: You can use Google Insights when comparing keyword performance in specific world regions.
- Microsoft adcenter Labs
Step 4: Create Keyword Lists
- Utilize keyword stemming: Create additional combinations based on the keyword stemming.
- Make use of generic keyword modifiers: Further keyword combinations.
- Continue by finding related keywords. Synonyms or semantically related keywords.
- Use Google's ~ operator.
- Use Google's * operator. The star operator is interpreted as any single term preceding or following the specified term.
- Find synonyms with office software.
- Using search engine keyword suggestions and related searches
Step 5: Evaluate Keywords
- Google provides three useful operators. inititle: inurl: and inanchor:.
- You want to target keywords that have a relatively low number of indexed URLS.
Step 6: Review Ranking Competitors
- Study the SERPs for ranking competitors.
- In SEO, the real competitors are the websites that rank for the targeted keywords, not just the market competitors.
- If for example, the top three websites are wikipedia, ebay and amazon then it will be very difficult to compete.
Step 7: Finalizing the Keyword List
- Compile research into a master table so you can sort it and filter it.
Step 8: Tracking Keywords
- Track number of organic visitors for each keyword
- total number of organic search visits
- keyword diversity: The number of different keywords that bring traffic to the website.
page revision: 18, last edited: 05 May 2012 07:21