Link Value Metrics
  • Topic of website: Should be relevant.
  • Site Indexed: Google site:example.com
  • pagerank: At least PR1.
  • Mozrank: At least 3.
  • Updates: Website should be regularly updated.
  • Stay away from porn, pills and gambling. Unless its relevant :)
  • Hidden/Low quality links: Stay away from websites that have these links.
  • Unique content: A couple of searches in Google will reveal if the website has unique content.
  • Link as a text of image: Text links are better.
  • Anchor text: The anchor text should be natural.
  • Placement of link: It's better when the link is on the top of the page.
  • nofollow: Nofollow means the link does not count for Google.