Local Search Marketing

Relevant Website

  • You must have a website that clearly states which local places it supports.
  • Make sure your name, address (possibly a map) and phone number are clearly visible.


Categorize your profile.

Yellow Page Type of Listings

  • Yelp.com
  • YellowPages.com
  • Yellowbook.com
  • Yell.com
  • Superpages.com
  • WhitePages.com
  • CitySearch.com
  • ThomsonLocal


  • Search your name regularly with search engines
  • Use Google Alerts to receive alerts about your name.

Build your Authority

Build Creditability through reviews

  • Be proactive on sites that have reviews to generate more reviews.
  • If there is a negative review, offer to satisfy the customer by offering a coupon, discount or a free service.