Measurement Plan

Four steps

1. Define your measurement plan

  • You need to decide what you need to measure
  • These metrics will identify your business objectives

2. Technical infrastructure

  • What are the server technologies
  • Is there a mobile website
  • Can we track visitors
  • etc

3. Create an implementation plan

4. Implement your Plan

  • By the web development team

5. Maintain and refine

  • This should be an on-going process

Digital Marketing and Measurement Model by Kaushik