Keywords in the title Tag
The page title appears in the SERPs, so make them concise and relevant.
Words found in the title tag are also in the page itself.
Keywords in the Page URL
Keywords in a page URL are useful.
Keywords in the Page Copy
Target up to three keywords per page.
Keyword proximity refers to how close two or more keywords are to each other in page
Good Example: We sell green iPods at a discounted rate.
Bad Example: We sell discounted iPods in various colors including white, green and
The earlier your keywords are found within the physical HTML file, the better.
Keywords in the Link Anchor Text
All links should contain relevant keywords in the link anchor text.
Keywords in outbound links
Using keywords in outbound links is a good idea.
H1s are important for users but not necessarily for search engines anymore.
Alt text with Images
All images should have alt text on all publicly accessible pages.
W3C Validation Report
W3C Validation Service examines the html coding for errors. The W3C reads each line of code, then renders a report. HTML validation should be conducted for better search engine crawling.
XML sitemap helps search engines to analyze websites better.
Heat maps are places on your website where users mostly click or hover their mouse.
Once knowing their location you can reorder your important information or even reorder your ads.