Search Engine Ranking Factors

On-Page (Keyword-Specific) Factors

  1. Keyword in Title Tag
  2. Keyword as the first word(s) of the title tag
  3. Keyword use in the room domain name
  4. Keyword use in the H1 headline tag
  5. Keyword use in internal link
  6. Keyword use in external link
  7. Keyword use as the first word in the H1 tag
  8. Keyword use in the first 50 words in HTML on the page
  9. Keyword use in the subdomain name
  10. Keyword use in the page name URL
  11. Keyword use in the page folder URL
  12. Keyword use in other headline tags
  13. Keyword use in image alt text
  14. Keyword use in the html text
  15. Keyword use in image names
  16. Keyword use in <b> or <strong> tags
  17. Keyword Density Formula (# of Keyword Uses ÷ Total # of Terms on the Page)
  18. Keyword use in list items
  19. Keyword use in the page's query parameters
  20. Keyword use in <i> or <em> tags
  21. Keyword use in the mega description tag
  22. keyword use in the page's file extension
  23. Keyword use in the comment tags in the HTML
  24. Keyword use in the Meta Keywords Tag

On-Page (Non-Keyword) Ranking Factors

  1. Unique content on the page
  2. Recency of Page Creation
  3. Use of internal links
  4. Often updates
  5. Use of external links
  6. Query Parameters in the URL vs. Static URL Format

Page-Specific Link Popularity Ranking Factors

  1. Keyword-Focused anchor text from external links
  2. external link popularity
  3. diversity of link sources
  4. Whether the individual page has earned links from trusted sources
  5. PageRank
  6. Whether external links to this page come from topically relevant pages/sites
  7. Keyword-Focused anchor text from internal links
  8. Where the page sits in relation to the site’s structural hierarchy
  9. Counting only links from other pages on the root domain

Site-Wide Link-Based Ranking Factors

  1. Trustworthiness of the Domain Based on Link Distance from Trusted Domains
  2. Global Link Popularity of the Domain Based on an Iterative Link Algorithm
  3. Link Diversity of the Domain (based on number/variety of unique root domains linking to pages on this domain)
  4. Links from Hubs/Authorities in a Given Topic-Specific Neighborhood
  5. Temporal Growth/Shrinkage of Links to the Domain (the quantity/quality of links earned over time and the temporal distribution)
  6. Links from Domains with Restricted Access TLD Extensions (e.g. .edu, .gov, .mil,, etc.)

Site-Wide (non-link based) Ranking Factors

  1. Site Architecture of the Domain (whether intelligent, useful hierarchies are employed)
  2. Use of External Links to Reputable, Trustworthy Sites/Pages
  3. Length of Domain Registration
  4. Domain Registration History
  5. Server/Hosting Uptime

Usage Data Ranking Factors

  1. Historical Click-Through Rate from Search Results to the Exact Page/URL
  2. Historical Click-Through Rate from Search Results to Pages on this Domain
  3. Search Queries for the Domain Name or Associated Brand
  4. Use of Query Refinement Post-Click on a Search Result
  5. Average “Time on Page” Duration