- Alexa Traffic Rank 
- Rank Checker for specific keywords: seobook toolbar
- dmoz listed
- Use of seoette  to compare keywords with competitors.
- indexed pages 
- Yahoo: Use Yahoo Site Explorer
- Google: Use site:example.com
- Interior Page Analysis 
- Find important keywords and how competitors are ranked 
Optimizing ensures that you give your valuable content the best chance of getting traffic from the web.
Metadata tags allow you to tell the search engines what your web page is about.
- Domain Age 
Standard way to easily deliver content to visitors. 
Conversion forms are the primary way to get leads from your website. 
Blogging is a great way to reach your target audience with your thoughts, opinions, and offerings on relevant topics.
- How often do you write articles?
- How often do you receive comments?
- Use of webconfs tool