Useful Custom Reports

Page Efficiency Analysis Report

Source [1]

Single report that serves as a starting point for page analysis. Things you can tell from this report:

  • How often does a specific page acts as the home page (Entrances) and how well is it (Bounces).
  • Content consumption: How many unique visitors came, how many page views were generated and what content was consumed more/less.
  • The last two columns show if the website is making profit.

To get this report:

  1. Log into Google Analytics
  2. Now click on this link Page Efficiency Analysis Report. It will open in Google Analytics.
  3. Click on the Create Report button and it will save it in your account.

Visitor Acquisition Efficiency Analysis Report

Source [1]
Report that shows the efficiency and performance across all streams of traffic.
Things you can tell from this report:

  1. Shows all traffic sources.
  2. Input metrics: How many sessions (visits) by how many unique visitors and how many existing vs. new.
  3. How many people engage in behavior we value.
  4. Outcomes
  5. Costs

To get this report:

  1. Log into Google Analytics.
  2. Now click on this link Acquisition Efficiency Analysis Report . It will open in GA.

Click on the Create Report button and it will save it in your account.