Value Of Keywords

Some questions to help you understand the quality of a keyword:

  • The relevance of keywords. Highly relevant keywords will convert better.
  • Relevant to website's goals. If a visitor finds the website using that term, what is the possibility to perform a desired action that will fullfil one of the website's goals. Compare keyword "hotel cyprus" with keyword "book hotel cyprus".
  • Can you create useful content? Compare your website's content and compare it with the top results. If these websites offer better content and provide better user experience then you will have to do better to compete with them.